Brazil is currently the largest market for the acquisition of Latin American cards, counting on more than R $ 690 billion in sales.
Taking into account the prices in force, First Annapolis estimates that Brazil will become the second largest market for the acquisition cards in the world, with regard to revenues.
The Brazil recently saw the introduction of new acquirers’ cards due to changes in regulation of the sector.
Credit Card Acquirers in Brazil: the changes, monopoly and new companies
Previously, buyers of credit cards in Brazil were often directly linked to networks of affiliated credit cards such as Visa, Mastercard, Diners Club and American Express.
However, during the years 2009 and 2010, this was a trend that changed dramatically when the Federal Reserve and the Economic Defense National Council set up the monopoly of the buyers through credit cards, damaging the possible emergence of competitors in this industry.
Below is a list of the largest companies of credit cards in Brazil to check!
- Cielo – Founded in 1995 under the name Visanet Brazil by Brazilian banks Bradesco, Brazil’s Bank, Banco Real and Banco Nacional, in partnership with the international Visa card, it establishes itself as the leader in the card market in Brazil.
- Rede – one of the largest card companies in Brazil, Redecard company was established in 1996 by the City Bank, Banco Itaú and Unibanco after the national company Credicard have split its payment capture operations of its main subsidiary. Banco Itaú bought it in 2012 for R $ 10 billion and changed its name to the current (Network), also changing its visual aspect, causing them to identify with Banco Itaú.
- Santander GetNet – Founded in 2003 by Brazilian entrepreneurs, this firm is focused on providing credit and payment solutions that fit to the country. Payments through prepaid cards via mobile phones are one example. Since 2009 they have been extending their focus cards like Visa and Mastercard.
- Vero – Brand created by Brazilian bank Banrisul in 2009, first exclusively for credit cards and vouchers, now has a broad portfolio of solutions for all people. From vending machines, online payment platforms and via mobile, systems of Vero become effective. Also processes payments from Visa, Mastercard, VerdeCard and BanriCard.
- Stone – Founded in 2014 by banks BTG Pactual and Panamericano, along with the investment group Arpex Capital, already has in its services with POS machines, e-commerce, and mobile and digital payment processing solutions. Currently accepts Visa and Mastercard.
- Elavon – North American company established in Brazil since 2012, as a joint venture with Citibank. Its services include point of sale machines, payment solutions e-commerce and digital payment processing. The Elavon systems accept Visa, Mastercard, Diners and Discover.
- Global Payments – North American company that began operating in Brazil in 2013 in partnership with Banco de Brasília. Its products include point of sale machines and electronic payment processing. Currently only accepts Visa and Mastercard cards.
Brazil continues to close many doors for new companies enter their markets even more difficult with the amount of attractive payment methods that exist in Brazil, hampering the implementation of any other company in the industry.